Thursday, May 17, 2012

Subaru Offers Greek Vacation for Repeat Buyers

Subaru will soon announce plans to increase their customer loyalty incentives by offering free Greek vacations to all repeat buyers. "Subaru: Visit the Land of Lesbos" encourages owners to take a week-long vacation to the famous Greek island, including airfare, hotel, and the use of a new Subaru Legacy to tour the island.

Customer reactions have been mixed.

WRX owner Travis "T-dawg" Johnson says the vacation sounds "pretty dope," but it's not enough for him to trade his vehicle on a new one. "Dude, I love lesbos, but have you seen the new Rex? It's totally castrated compared to the old one. Besides, I've got like 20 grand worth of mods on my ride and already sold all the stock parts on ebay and NASIOC."

Lesbos: Hot, wet, and sort of fishy-smelling

Former Forester driver Kelli Planche says she experimented with Subarus in college, but it was just a passing fad. "I mostly did it to get the attention of guys. You know, not really something you want to stick with forever. Plus, most of them are kind of weird-looking. But for the right incentive, I'd probably reconsider."

Subaru's Customer Retention department hopes the move will increase customer loyalty--already among the highest in the industry--to unprecedented levels. According to Spokewoman Janine Lavetti, "A lot of people know very little about Subaru or Lesbos, so we're hoping some firsthand experience will increase their appreciation of both."

Tuesday, May 1, 2012

Land Rover Suburban Usage Overtakes Off-Road Role

For the first time in company history, British automaker Land Rover now has more vehicles in suburban deployment than in traditional usage, such as third-world charity and religious missions.

Citing data released just last week by the World Transportation Factbook (WTF), the number of Land Rover vehicles currently in use--notably Range Rover, LR3, and LR2--now favors the vehicles' latter-day role as a first-world suburban status symbol. Despite overwhelming data that indicates a high cost of ownership, steep repair bills, and costly parts, most owners have few reservations about owning them. Once claimed to be "The first vehicle ever seen by one-third of the world's population," most modern Land Rovers have taken a position as "The vehicle most often seen by one-third of the world's mechanics."


Land Rover: Terrace-Rated

An Anglican missionary serving in Tanzania, Nevill Chesterfield, is among the traditional users of Land Rovers. "[I've] Never owned a better vehicle in my life," he says loudly of his 1981 Defender 90. "Holds 80 litres of diesel, 15 gallons of water, 3,000 Bibles and rarely struggles through the muddy ruts." Mr. Chesterfield was unable to respond to any further questions, having been rendered temporarily deaf by his 10-minute drive to the nearest village to speak with us.

Marquis Dassad, the Anglo-Yemeni striker for London's Chelsea Football Club, owns a 2010 Range Rover. "Got me some double-deuces [22" wheels], black tint, ten thousand watts of Alpine [stereo system]. I come round, da whole block know I'm all up on it." Mr. Dassad drove his vehicle just 1,200 miles in 2010, never leaving the tarmac of central London. "F*ck da congestion charge, knowutmean?" he continued, gesturing vaguely toward his crotch.

An interesting sub-segment exists, however: American Defender owners. Characterized by their Ray Ban sunglasses, Keen branded shoes, and corduroy pants, these buyers--mostly white males between 36 and 50 years old--both defy and support the new stereotype. On one hand, their yuppie nature means they don't balk at paying $50,000 for a 10-year-old, slightly rusty SUV with solid axles and very little on-road capability. On the other hand, they also attempt to project a rugged simplicity in line with the vehicle itself, despite their spending $5,000 per year on upkeep (for both the vehicle and themselves). Such vehicles are often taken onto dirt trails, but primarily serve as an aimless diversion rather than utilitarian need.

In related news, Werner Herzog is preparing to release his Land Rover documentary, "The Todds Must Be Crazy," the story of suburban Californians Preston Reed and Michael Todd, whose mutual envy of each others' Land Rovers drives both men and their families to the brink of bankruptcy.



Thursday, April 19, 2012

Local Man Over-Internalizes Casual Comment About Car

Vero Beach, FL - In response to a passer-by's "Hey, nice Vette. Looks clean." comment, area retiree and Corvette owner Ralph Garrison was overcome with a completely internalized, smug sense of self-satisfaction for the next 20 minutes.

Since first purchasing the 2005 base model Corvette in mid-2005 at a model year closeout deal, Garrison has meticulously paid to have every element of the vehicle maintained, including all optional services recommended by dealers, independent shops, car washes, and random strangers. Although he has spent nearly half of the car's original $72,900 sticker price on maintenance and detailing alone, he nonetheless claims a sense of personal pride and hard work that belies how little work was actually involved in driving the automatic-transmission-equipped vehicle a mere 2,000 miles per year on mainly straight, flat roads.

"She's still purring like a kitten after all this time" Garrison added, tacitly claiming responsibility for the car's condition while refusing to acknowledge the car's 60-year pedigree and tens of millions of dollars of engineering, design, racing, and testing that led to the car's current status. "I guess there's something to be said for the quality of Detroit steel after all," he continued while lovingly patting the car's roof panel which, unbeknownst to him, had already begun detaching at its low-quality welds and would soon remove itself while driving on A1A with the cruise control set to 45mph, leading him to question the sanity of 500-mile oil Amsoil synthetic oil change intervals, 1,000-mile Michelin tire replacements, and, in turn, his entire car ownership habits.

"It just goes to show," Mr. Garrison says, "that a little hard work with your maintenance and care can go a long way. This toy is my own little gift to myself for years of hard work and sacrifice."

Garrison's fortune comes from using his family trust fund to make random investments in the dot-com boom which, completely coincidentally, were still booming at the time of his stock liquidation and 1999 retirement to Florida.

In related news, retired GM CEO Rick Wagoner has been working on his memoirs, entitled "The Best We Could Do: GM's Failure in the Hands of the Ignorant Consumer."

Thursday, April 5, 2012

Gas Stations Test Improper Fraction Pricing

Ever since a handful of enterprising gas station owners devised the now-common "nine tenths" addition to fuel prices, not a single entrepreneur has taken steps to further confuse consumers about how much they're actually paying at the pump.

As gasoline once again approaches the important $4/gallon psychological barrier in the US, a handful of station owners in suburban Detroit are taking fractional pricing one step further.

Yesterday, the sign outside Dee's Chevron station in Dearborn read "$3.87 9/10". This morning, it read "$31/8".

"I'm not trying to confuse people to make some extra cash. I'm just trying to take the edge off of the price increases. After all, gas could hit 37, maybe 39 eights of a dollar before this summer and I don't want people avoiding my station because they think $4.62 and nine-tenths is a better price. Plus we're offering a 15-eighths of a dollar discount on all carwashes with minimum eight gallon fuel purchase."

Have you seen this one yet? I bet you haven't. Please forward it to your mom's AOL email.
Critics fear the new pricing scheme could cause traffic backups as customers struggle to translate the new prices into familiar terms. One suggestion included pricing fuel according to a multiple of Big Macs, in a nod to the Big Mac Index, a classic measure of international purchasing power coined by British financial newspaper The Economist. Another suggestion mentioned pegging fuel to Starbucks Coffee's Grande Latte, but researchers determined the coffee retailer's prices were too volatile to serve as a base price index.

Across the street from Dee's Chevron, Pakistani chemical engineer and BP station owner Rakesh Sultan prefers to draw on his educational background. "Beginning tomorrow, I will post all prices as an exponential function of e," he said, showing us a full-color mockup of his $e^1.5 signage. He concludes, "I have no need for a fraction in my maths, only decimal. Call me 'the lowest common dominator.' That is the pun in English."

Just across the river in Ontario, Canadian consumers were unfazed by the news. "We've successfully fought American influence with our three-fold approach: The metric system, socialized healthcare, and cold weather. If the petroleum industry wants to bring their improper fractions here, we'll confuse them into submission with our litre measurements and slightly different dollar system."

Tuesday, March 20, 2012

Prehistoric Ford Panther remains found in South America

Ford's long-running and recently retired Panther Platform, which underpinned vehicles like the Ford Crown Victoria and Lincoln Town car, could be much older than experts previously believed. Often thought to have been introduced in 1979 with the Ford LTD and Mercury Marquis, the Panther continued until its retirement in 2011 as the longest-running vehicle platform in North American automotive history.

However, recent finds by paleontologists from the University of Colorado and the Universidad de Quito in Ecuador indicate the platform may date back to the Early Pleistocene Epoch, over 1.8 million years ago. Dr. Juan Lavamanos and his Andean excavation team first came across a parallel set of heavily corroded metal rails in the Altiplano region of eastern Peru last year. Initially believed to be remnants of a 14th century Inca sculpture, further research with local men revealed the boxed tubes to be a nearly complete frame from a Mercury Grand Marquis. With the help of published documentation from a long-lost Chilton publication, these findings were verified.

As researchers dug further, they found similar unexplained discoveries from towns and villages across the region. A few corroborating accounts from West Africa, many of which were substantially older than the Peruvian discovery. This geographical diversity does not date the vehicle all the way back to the Pangea Supercontinent, but rather indicates that the vehicle's technology could have been shared across oceans, among numerous cultures, and even across several millenia.

When asked who might have utilized the large, V8-powered, rear-wheel-drive vehicles during that time period, Dr. Lavamanos replied "Probably a bunch of knuckle-dragging Neanderthals." The early hominids actually went extinct during the same period, leading researchers to speculate the extinction might have been linked to aggressive driving, including drag races, "doughnuts," and burnouts.

Team members also speculate that the Panther's performance antics could be the exact technology the early Peruvians utilized to create their complex "Nazca Line" designs across the high desert. The designs--ranging from impossibly straight paths to intricate, enormous animals--have confounded researchers for decades.

Nazca monkey - evidence of precision car control?

Dr. Lavamanos is quick to point out, however, that the majority of usage would have been for taxi and police services. "Aggressive maneuvers were usually efforts to encourage mating among the species, but evidence suggests only the weakest and stupidest females would have been impressed. This probably further contributed to the species' demise."

"With the difficult terrain of the Andes, mobility was very important for the Inca." Dr. Lavamanos continues, "However, many of these vehicles fell from steep cliffs and remained buried in mud and rock for eons. It would be another two million years before all-wheel-drive would be invented. Inca folklore believed that using the front wheels to move a car was the work of the devil."

In related news, The Thor Heyerdahl Foundation has announced preparations for their "Lincoln-tiki," a Town Car they plan to drive from Alaska to Argentina as a tribute to the resourcefulness and engineering of ancient man.

Wednesday, January 19, 2011

Volvo Promotes "Leftist Bumper Sticker Delete" Option on New Models

For the first time since 1983, Volvo will be offering buyers the choice to purchase new cars without politically-charged left wing sticker affixed to the rear. Contrary to popular belief, almost all new Volvos sold today come equipped with free dealer-installed stickers, a result of exhaustive customer surveys of Vermont liberal arts professors in 1981-82. Late in 2010, a recent college graduate and Volvo marketing assistant brought the notion of "sample bias" to the attention of her superiors. A few months later, the company's marketing team quietly made the correction.

While buyers have long been able to choose from "Bright Blue Dot in a Really Red State," a pictographic of the word "Coexist," and "Kerry Edwards," most buyers were unaware that such decals were optional. Volvo hopes to rectify this misconception as a part of a broader push into new demographics, including Top Bracket Taxpayers, Obama Critics, and People Who Wouldn't Go Further Left Than Subaru or Maybe VW.

Left to right: Fully-equipped V70; C30 with Sticker Delete

"I just figured it was part of the elitist New England mentality required to own a Volvo," says suburban Kansas City mother Kathy Bryant of her 2006 XC70. "I usually vote Republican or Independent, but never realized I had any control over what my car was saying to other drivers."

Dallas-based trucker Jimmy Shoals echoes, "I always thought those Germans [sic] made some pretty nice cars, but I'd probably get my ass kicked for driving one into the parking lot. My church is pretty serious about that stuff."

Volvo hopes to further distance itself from politicization with their new "Blood for Oil" campaign, offering customers 10 free gallons of gas for every pint of blood they donate to the American Red Cross. The company hopes the effort won't be misunderstood in the way Volkswagen's "W: The Engine" campaign was mistaken for an endorsement of former President George W. Bush. VW blames the misunderstanding for the complete failure of the Passat W8 and Phaeton W12 in the US market.

Fellow Swedish carmaker Saab, which recently broke free from years of GM ownership, has absolutely no plans to broaden its appeal. VP of product development Bjorn Larsen states, "On the contrary--we plan to go back to nothing but two-door hatchbacks, center console ignition, and a confusing series of dash buttons you've never seen in other cars." He claims this move will link Saab with its history and require a high IQ simply to operate the vehicle. "When it comes to elitism, we prefer a tangible and direct approach."

Wednesday, January 12, 2011

Germans Urge Creation of Motosport "Master Race"

In an effort to boost waning attendance at motorsport events, German promoters have been pushing for a so-called "Master Race." The series would feature the best German drivers from DTM, Le Mans, Formula 3, and other popular series in a single-model racing series. With every driver in an identical VW GTI, events would focus more heavily on driver skill over team politics or significant differences in budgets.

"Germany has tried similar concepts before, but without much long-term success," laments Juergen Mengele, director of promotions for Germany's famous Hockenheimring circuit. "We are very wary of such endeavors, but unemployment is very high and the economy is very bad at the moment. We are open to almost any improvement, no matter how difficult."

Charistmatic event promoter and entrepreneur Karl Koenig, often described as Germany's answer to England's flamboyant Richard Branson, has stepped up to fill a visionary leadership role in German racing. "For too long we have tolerated Formula 1, with their growing budgets and international appeal. It is time to purge our people of this boredom, malaise, and complacency. It is time to purify our motoring heritage and bring it back to the people!" His motto of "Ein Volkswagen, Eine Reise, Ein Fuhrer!" (One Volkswagen, One Tour, One Leader) has caused critics to note the dangerous parallels between Koenig and another rabidly popular historical figure, former US President George W. Bush. "At best, Koenig will do for us what Bush did for terrorism," says an anonymous contributor to Spiegel Online. "At worst, he'll do for us what Bush did for the English language."

Koenig has suggested an initial season of just seven races, beginning with a energetic Berlin road race and culminating with "Judgment at Nurburgring" to finish the series.

Often controversial, Mr. Koenig denies any involvement with the recent vandalism of foreign-owned auto dealerships across Germany. "I cannot be responsible for the actions of a few vigilantes. I admire their enthusiasm, but must encourage them to fight this battle through official means, such as winning sanctioned races and freezing competitors' assets while they're under a protracted investigation for money laundering."

FIA head Max Mosley is not threatened by the groundswell of support, though he acknowledges it could siphon fans away from Formula 1's perennial cash cow. "If Mr. Koenig wants to try, he has my blessing. Will he have women with uniforms and accents? That would be a very nice touch." F1 supporters accuse Mr. Mosley of appeasement, while British F1 boss Bernie Ecclestone states he would consider large-scale racing expansions into Italy, France, and even North Africa in order to contain Koenig's expansion. "We are also working with Russian promoters on several options in the East," Ecclestone continued. "We're not sure we trust them from a partnership standpoint, but we welcome their efforts to contain Koenig's expansion."

As of press time, several "viral" promotional racing posters had already been spotted around Prague and the surrounding countryside. Officials from the world's second-biggest racing series, America's NASCAR, are taking careful notes as they combat a three-year decline in viewership. Among fans, 71% recently reponded that they would "fully support" or "somewhat support" the creation of a master race here in the US. 17% of responses had unsolicited, written-in tirades criticizing "that Mexican [sic] Montoya" and similar comments.