Thursday, May 17, 2012

Subaru Offers Greek Vacation for Repeat Buyers

Subaru will soon announce plans to increase their customer loyalty incentives by offering free Greek vacations to all repeat buyers. "Subaru: Visit the Land of Lesbos" encourages owners to take a week-long vacation to the famous Greek island, including airfare, hotel, and the use of a new Subaru Legacy to tour the island.

Customer reactions have been mixed.

WRX owner Travis "T-dawg" Johnson says the vacation sounds "pretty dope," but it's not enough for him to trade his vehicle on a new one. "Dude, I love lesbos, but have you seen the new Rex? It's totally castrated compared to the old one. Besides, I've got like 20 grand worth of mods on my ride and already sold all the stock parts on ebay and NASIOC."

Lesbos: Hot, wet, and sort of fishy-smelling

Former Forester driver Kelli Planche says she experimented with Subarus in college, but it was just a passing fad. "I mostly did it to get the attention of guys. You know, not really something you want to stick with forever. Plus, most of them are kind of weird-looking. But for the right incentive, I'd probably reconsider."

Subaru's Customer Retention department hopes the move will increase customer loyalty--already among the highest in the industry--to unprecedented levels. According to Spokewoman Janine Lavetti, "A lot of people know very little about Subaru or Lesbos, so we're hoping some firsthand experience will increase their appreciation of both."

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